I've recently been studying Parker J. Palmer. Pretty sharp guy. His message is simple: Take on big jobs worth doing. Commit yourself to something that matters. Stay with it for the long haul. And remain faithful to the gifts you've been given. I love that. Especially for CEOs. We've become very good at measuring things. Revenue. EBITDA. Margins. Market share. Productivity. Growth. Results matter. But Palmer distinguishes between effectiveness and faithfulness. Effectiv