Tuesdays at 2: Have you turned up your ACC?

No, that’s not a typo.​

I’m talking about your Anterior Cingulate Cortex. Your ACC.​

Your what?​

Yeah, I know. You understand the prefrontal cortex. You can spot an amygdala hijack when it’s happening, most of the time.​But the ACC?​Now that’s a different part of your gray matter.​

Truth is, you know your phone’s features better than your brain's.​

The ACC flags conflict. It notices when two signals don’t line up. It works directly alongside the gut sense your body is already picking up on, long before your conscious mind figures out what’s wrong.​

So when you feel angst in your gut instead of glee in your heart over your most recent executive hire?​ That’s your ACC saying, “Not so fast.”​

Most CEOs override that signal. They dismiss it as doubt or overthinking. They push the hire through anyway.​

Six months later, they are calling it an expensive mistake they "should have seen coming."​

You did see it coming. You just didn’t know which part of your brain was talking to you.​

I prepared a One-Pager for you that you may find helpful (60-second read)

​​[Download the ACC One-Pager]

BTW, the CEO Matters Roundtable is back on August 26th. You can register below​

[Register for the CEO Matters Roundtable here → Link]

​ Just a thought,

​Liam